Mums in Business featuring what2buy4kids

Mums in Business featuring what2buy4kids

This week on my Mums in Business series I’m delighted to be featuring what2buy4kids; a business that has helped me find toys and gifts for children of a particular age, making birthday and Christmas present shopping a lot easier. Lisa has put so much in to the business over the past 8 years, and has managed to strike a balance between working life and family life especially now that her children are older

If anyone is thinking about setting up their own business, Lisa’s top tips are do something you’re passionate about and don’t ever give up. I think I agree with that. Read on to find out about Lisa’s inspiring story, and if you’re stuck for present ideas then head on over to what2buy4kids.

Tell me a little bit about you, your background and what2buyforkids?

I’m Lisa, wife to Jeremy and mum to 3 kids; Chris, Emma and Katie. I live in a small village, called Appleton, in Cheshire. I used to be a primary school teacher, before I had the kids, but now I run my own business, what2buy4kids, which is an online toyshop selling good quality toys and gifts for kids from birth to 12 years. What2buy4kids is now 8 years old, and I can’t believe how this time has flown by!

what2buy4kids logo

What were your drivers and motivations for setting up what2buy4kids?

I wanted to do something that I was passionate about, and I also wanted to use my knowledge and expertise as a teacher (as well as a mum), so what better than setting up a website selling fun and educational toys and gifts for kids.

How do you balance the business around family and childcare?

This is the hardest thing about being a working mum – finding the right balance between work and home life. In the beginning I worked pretty much all the time but being able to work from home meant that I could work late into the night, when the kids were in bed. Now that the kids are getting older, it does make life much easier. Although I still work long hours during the week, our weekends are precious family time, where we do family things and have loads of fun!

Gift from what2buy4kids

Since setting up the business what’s been your biggest success to date?

The biggest highlight to date was taking part in a Twitter Campaign as a Visa Personal Shopper. On numerous occasions in the run up to Christmas I headed down to the Saatchi & Saatchi building in London, where I was on a panel of experts, my role was to give advice to twitter followers on fun, unusual and unique toys and presents for kids for Christmas

What’s your top tip for Mums who are thinking about setting up their own business?

My top tip for anyone thinking about setting up their own business is to do something that they enjoy and are passionate about – then it really won’t ever seem like you are actually working!!! Don’t ever give up, believe in yourself and convince yourself that you will succeed. Also try to challenge yourself each day by taking on something new and exciting. 

Gift from what2buy4kids

You can find out more about what2buy4kids by visiting the websiteTwitter, Facebook and Instagram social channels.

Thank you so much Lisa for taking part in my series, it was lovely to interview you, and I wish you the best of luck in the future.

If you would like to be part of my Mums in Business then just drop me an email: Or have a nose at some of the other businesses I have featured in my series: Mission: MindfulnessVista PR, and Bare Biology.

Claire x

Mums in Business featuring what2buy4kids

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